ZEISS Vision Care UK
Internal Business Launch Literature
After having competed with several agency proposals, ZEISS Vision Care UK commissioned us at Print Creative with the work on an internal and highly confidential business launch book.
Acknowledging the product requirements, we proposed a solution in the form of a ring binder with tabbed dividers and inserts, with an outlook to be updated with additional reading material as the project progresses.
To reflect the brand equity of ZEISS
we needed a complete bespoke approach, from sourcing high quality binders to the right contrast of paper stock and finishing for the internal dividers.
Adhering to the international brand guidelines was key while designing the project as the final product was distributed world wide.
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